Marketing today is undergoing a paradigm shift – from traditionally being a ‘pay to play’ model where large companies could get away without actually engaging their clients. The true democratization of content and opinions started by the internet has been fast forwarded by the explosive growth of social media. This is the first time that smaller companies without the bottomless marketing budgets can actually look at going head to head with competitors. The traditional ‘smoke and mirrors’ approach will no longer work when consumers have access to both the media and the networks to make themselves heard.
Sometime in the very near future we’ll access our TV, internet, phone, radio, music, photos, videos and more through a single appliance of our choice. The companies that understand this and the coming change in how people use technologies to gather information and make decisions will be the ones who succeed.
Every business is different and each of the need a different treatment to market themselves and reach their customers. There is no one fit all solution in marketing. Due to the enourmous amount of data access to the customers in today’s world, it becomes very important to have a very flexible data marketing strategy. However, at the same time we have to maintain the individuality of the company which helps to stand out from the crowd.
There are various data points in the social space and we need to collect these data and analyse it and understand where the customer wants the company to be in near future. We then work towards in reaching there.